How responsive is your email list?

Your email list is only as responsive as the relationship that you’ve built with it.  Do your emails generally comprise of strong, educational advice, or are they miserable attempts to sell something every time you mail?

The people on your email list are seeking for high-quality subject matter, or they would not have subscribed to your list.  They are also screening you for quality.  If your emails are terrible and grammatically poor and contain very little fresh information, your followers will simply assume that your product is lousy, grammatically poor and has little fresh information.

Your autoresponder sequence should be busting with informative emails packed with useful gems that a reader can apply straight away, without purchasing your product.  Once they apply some of your ideas, and they see that they work or make sense, they will feel much more comfortable sending you money for your initial product.

So how do you make your email list responsive?

1.  Write intelligently.  You are the knowledgeable in the topic about which you write, that is why they are reading your emails.

2.  Write comfortably.  Your list should be able to examine the letter with the same ease that they might be discussing your product or the subject of the email in their office with a cup of tea. The language should not be artificial or awkward; it should basically be easy to browse.

3.  Don’t try to sell in every paragraph.  Feel free to send an email or two with useful information and merely a link to your website.  You don’t have to sell them on your product everyday.  Let them appreciate reading your letter.  Think about some of the letters you read daily.  Are they long-winded sales pitches, or are they informative?

4.  Be sure to send a sufficient number of emails.  When you are first getting to know your client, and they have the optimum level of interest, mail more frequently, maybe 3-5 times per week.  Once you have developed a partnership and they will recognize you by your email or name, you can drop down in frequency.  Keep in mind that if you have truly informative emails that add to their knowledge base, you can generally mail more often.  If you are sending out sales letters every other day, you will be invited to unsubscribe them in a hurry!  So use good judgment here.

5.  Examine it and ask yourself what you would do if you received that email in your inbox.  Would you read it, click through from it, delete it, or unsubscribe from the list?

6.  Do not forget that your reader is a human being, not an email inbox.  Be personal.  Be respectful.  Treat them like you want to be treated–remember the “golden rule”?–it works!

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