Own List or Bought List – Which is Better?
There are two basic varieties of email projects that can be used to establish a decent income online. One is the email campaign that uses the list you procured online and has been mailed to countless consumers. That list is quite anesthetized, tends to generate spam complaints, and, although it may generate a very low return, it is a nightmare!
The other is the e-mail campaign that uses your own, personally developed list, and is only mailed as often as you select. That list is hugely responsive, doesn’t promote spam complaints, and results in a substantial return.
So which to choose? – Your own list, of course. But what if you do not have your own list? Create one. That’s right; assemble your very own list.
How can you do that?
1) It’s vital you have a web site and an autoresponder. Put a web form on one page of your web site (the page where you send traffic) and submit those leads to your autoresponder.
2) Offer a free ebook or other useful give-away to induce visitors to subscribe to your list.
3) Send your subscribers only very useful information. Develop a relationship with your subscribers. Bet them to look forward to your emails so they will open them gladly, and read them gladly, and respond…gladly!
This seems very simple to do, and it is. Too many people try to over complicate things and use 200 proven steps to get the job done. Why use 200 steps when 3 or 4 will work just fine?
Once you have constructed a relationship with your email list, you can begin to promote your product, web site, or whatever else you have that earns you your online income.
But you must develop the relationship first.
Which would you prefer? To send an email to your small, responsive list of subscribers and receive a healthy response, or send an email to a large, unresponsive list that comes complete with multiple spam complaints.
I don’t even think the question needs an answer as it is as clear as the nose on your face. But just incase you actually did miss it……..
Your own list will ALWAYS win hands down!